Why I Left Linktree? And What's the Alternative?

Digital Marketing Tools

Digital marketing and e-commerce tools are diverse, and the features offered by platforms for these services differ. Many of them depend directly on the consumer's needs and help them achieve their goals quickly. This does not mean, of course, that all these platforms work with the utmost professionalism, and that those who run them are at the peak of professionalism. In the marketing world, many local and international websites and platforms have emerged that offer digital marketing solutions, and their number has increased in recent years as a result of the growing demand for advanced technical services and the reliance of modern projects on these technical services that facilitate the task of marketing for entrepreneurs, businessmen, and companies, saving them time, effort, and money. Many modern success stories have emerged that attracted attention and made everyone wonder about the secret that made them take off so quickly and in a short time that was not common in the business world. Among those means used by businessmen in their projects are what are known as Web Apps, which provide shopping services and multiple payment methods, in addition to containing basic information about the products they offer. Platforms that provide landing pages have also emerged, which are modern methods with a different marketing concept that offer many advantages and special ways to attract potential customers and convert them into real customers through the steps that the customer follows until they reach the purchasing stage, which is the step that all marketing platforms aim for, but it differs in its application from one platform to another, depending on the quality and quality of the features offered by each platform and the target audience in the marketing process.

What Mistakes Did Linktree Platform Make?

Regarding platforms that provide landing page services as a modern marketing tool that has gained wide popularity in recent years, some of these platforms have made mistakes that made them lag behind their counterparts from other platforms and made customers reconsider the issue of it being a pioneering project that meets the needs of beneficiaries and through which they are looking for an addition that facilitates the implementation of their projects. This is what happened with the Linktree platform, which was launched as a platform specialized in electronic marketing, and among the services it provides is the service of creating landing pages. However, it overlooked many important features in this aspect, which made other platforms benefit from its falling into those mistakes and avoid them. The most important of these is the platform's lack of support for the Arabic language, which is spoken by hundreds of millions of people, and thus it has lost a large portion of entrepreneurs who are looking for marketing platforms to launch their projects through them and present them in a modern concept. Likewise, the subscription and service prices offered by the Linktree platform are significantly high, reaching 65% compared to other platforms. Its users suffer from slow personal page loading due to the inefficiency of page programming. The platform also overlooked providing appropriate Arabic fonts, which led to poor display of Arabic personal pages on the platform. Its customers also suffered from limited options for sharing the personal page via link or QR Code. The platform does not provide the service of adding the personal page to Apple Wallet and relies mainly on ready-made templates. There is no way to share data easily and quickly to save it in contacts. It also does not support linking the personal page to a custom domain that facilitates the process of spreading, sharing, and indexing it on search engines. This is what made the platform noticeably decline in providing its services and its ability to compete with other platforms that distinguished themselves from it in those aspects.

What is the Most Suitable Alternative to Linktree?

As is known in the world of commerce and electronic marketing, the abundance of opportunities and the ability of investors to exploit them play a major role in the success of distinguished projects, and this is what actually happened with Majal platform, where it was able to exploit the opportunities available in the world of electronic marketing and benefited from the inefficiency of other platforms that provide the same service. Then it proceeded to provide it in a way that contributes to serving customers and meets their needs that they are looking for. Among the features that the platform succeeded in exploiting:

• The platform's support for the Arabic language, which is the primary language for millions of customers in the Arab region.
• Fast loading speed of personal pages, which contributes to accomplishing the tasks that customers are looking for.
• The ability of users to design the personal page through CSS programming.
• The ability to share the page through more than one method.
• Those in charge of Majal platform realized the high prices of services and subscriptions offered by similar platforms such as Linktree, so the platform provided a free package and paid packages with prices suitable for different categories and segments of customers.
• The ability to save data quickly to contacts.
• The ability to design the personal page in more than one way.
• Linking a custom domain to the personal page.
• Majal platform customers can also add their personal pages to Apple Wallet.
• The ability to link the personal page to statistics of famous search engines such as Google.

Conclusion

It is clear from the above that the success of marketing platforms does not depend only on their unique idea or market leadership, but on the extent of their ability to understand user needs and provide practical and integrated solutions that meet those needs. While the Linktree platform lost a large part of its audience as a result of ignoring some basic requirements, such as supporting the Arabic language, performance speed, and providing flexibility in design and linking, Majal platform was able to present a more comprehensive and advanced model in user experience.

What distinguishes Majal platform is its focus on localizing technical services to suit the Arab user, taking into account the details that make the difference, such as speed, customizable design, linking the page to a custom domain, and its integration with analysis and tracking tools. Thus, "Majal" has proven that the best alternative is not limited to providing the same service, but to developing and improving it to suit the local market and the needs of the end user.

In short, the transition from Linktree to Majal platform was not just a platform change, but a transition to a more mature concept in managing digital identity and personal and professional marketing.